Web Survey Bibliography
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.
Web survey bibliography - SAGE Publications (11)
- Using Mixed Methods to Research the Professional Development Needs of English Teacher Educators in PCET...; 2017; Eliahoo, R.
- Doing Surveys Online ; 2016; Toepoel, V.
- Assessing the Quality of Survey Data ; 2012; Blasius, J.
- Designing and Doing Survey Research; 2012; Andres, L.
- Citizen Satisfaction Survey Data: A Mode Comparison of the Derived-Importance Performance Approach; 2011; Herian, M. N., Tomkins, A. J.
- Surveying ourselves: examining the use of a web-based approach for a physician survey.; 2011; Matteson, K., Anderson, B. L., Pinto, S. B., Clark, M. A., Lopes, V., Schulkin, J.
- Doing Research in the Real World; 2009; Gray, D. E.
- A guide to conducting online research; 2009; Gaiser, T. J., Schreiner, A. E.
- Encyclopedia of Survey Research Methods; 2008; Lavrakas, P. J.
- How to Conduct Surveys: A Step-by-Step Guide; 2008; Fink, A.
- Fundamentals of Marketing Research; 2004; Smith, S. M., Albaum, G.